... and sounds less like 'blue sky thinking' these days.
The Bourne Ultimatum campaign created huge interest in the technology from advertising/marketing folk eager to find new outlets for their creative wares.
Last week, NMA carried an interview with new CEO for Otto UK, Mike Hancox (NMA 06.09.07) – he talks a lot about social networking and word of mouth in promoting his brands. Towards the end of the article, he says:
“Otto is very developed in East Asia, where mobile is very developed. A year ago I saw the guys from Korea and Japan using photo-recognition to create an order on their phone, sent to the company via MMS. The sooner we bring that over to the UK and use it the better.”
“…we’re developing mobile with Oli, such as SMS, catalogue requests and mobile updates on fashion trends, gossip… The Oli customer will be the one who’ll have the best mobile phone.”
If you're not sure what a QR code is, there's an interesting article in The Guardian (Join the dots: camera phones to decode new ad widget) plus the obligatory Wikipedia entry.