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  • Deep, deep, deeper deep down

      My good pal Steve Clayton posted tonight about my session at MIX and referenced an audience member, who was indeed from Otto, the company who own the Oli brand. Yes, he said that the LookBook functionality we invented and then built for them has double the conversion rate from a standard non-LookBook user on the website. And I agree with ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 18, 2008
  • Just a quickie...

    A quickie to let you know that my MIX08 session has a time, date and place. The full Facebook event is here: http://www.facebook.com/event.php?eid=9215037357 - do go join up. It's always slightly encouraging, not to say scary, to see people who actually might turn up! Or for you FB resisters: March 6th, 4.15pm, Delfino 4005, The Venetian ...
    Posted to Ergo (Weblog) by Paul.Dawson on February 20, 2008
  • Advertisers - Do you not understand? Are you not watching society? At all?

    I saw a slogan on the side of a bus the other day: "Swap laptops for flip-flops" This is the latest in a long line of media and advertising that suggests that the computer is a part of our work lives, and that generally we should loathe it. Also that it is never part of our leisure lives; something we might actually enjoy ...
    Posted to Ergo (Weblog) by Paul.Dawson on August 9, 2007
  • Daily Mail offers UK Readers an enhanced digital reading experience

    Since the first printed newspaper was published back in the 17th century, newspaper circulation had enjoyed rapid growth establishing itself as the premier vehicle for distributing news.  Technological advancements in TV, radio and the Internet has brought some stiff competition and circulation is on a steady decline as advertisers shift ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on February 26, 2007
  • Digital downloads challenge the album cover artform

    As one of the vinyl generation brought up on a diet 7” and 12” records I never thought the day would come where my stylus would no longer work those grooves.  But in the early 80’s the Compact Disc emerged claiming superior sound quality, a more compact size and increased durability. The vinyl junkies pledged their ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on November 29, 2006
  • I bought a bandwagon in Second Life, but they wouldn't let me park it!

    Now, THIS is what Second Life is really about - a Second Life entrepeneur making Second Life money in Second Life with Second Life materials and Second Life skills, and then turning that into a real world living. You can forget about AKQA setting up an office, or PA Consulting, or Sun and Dell holding press conferences in Second Life. That is ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 28, 2006
  • That darned Chevy ad - Jeeeesus!

     A colleague sent this recently to our internal Web 2.0 group: Chevy prepared core materials then invited web users to build the ultimate ad from them. 30,000 entries. All rubbish or seriously off brand apparently! :) http://wired.com/wired/archive/14.12/tahoe.html The inference was that this was backfiring for Chevy - with examples of ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 23, 2006
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