blogs.conchango.com

A recent question around the area of personalisation and customisation as part of the web offering of mature retail brands got me thinking about this post, because it's an issue I've seen with a number of organisations. The first problem lies with semantics - i.e. the definition of personalisation vs customisation with respect to the use ...

Post Summary: Part 1 of a discussion around the next generation ''High Street 2.0'' concept, and the drivers that are likely to lead us there. In my last post on The Virtual High Street, I mentioned that depending on what I'm shopping for, like many users I sometimes identify the product offline and then look for a bargain online, but as that ...

The Web 2.0 buzzword it seems is now passé. Old news. We need something new. Some fresh piece of jargon to keep people on their toes; to keep us ahead of the pack. With high street brands slowly (very slowly) and finally looking to leverage online marketing and ecommerce channels, someone somewhere looking for a neat little ...

Post Summary: A comprehensive high level outline of the key elements in creating an effective brand strategy for either taking an offline brand online, or for rebranding an existing online offering. [For further reference try Pete Laver’s “Building a Brand in a Week”. Some of this methodology is adapted from his ...