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  • High Street 2.0?? Part 1 - The drivers - Why we browse offline and buy online

    Post Summary: Part 1 of a discussion around the next generation ''High Street 2.0'' concept, and the drivers that are likely to lead us there. In my last post on The Virtual High Street, I mentioned that depending on what I'm shopping for, like many users I sometimes identify the product offline and then look for a bargain online, but as that ...
    Posted to Rizwan's Blog (Weblog) by Rizwan.Tayabali on April 20, 2007
  • The Virtual High Street

    The Web 2.0 buzzword it seems is now passé. Old news. We need something new. Some fresh piece of jargon to keep people on their toes; to keep us ahead of the pack. With high street brands slowly (very slowly) and finally looking to leverage online marketing and ecommerce channels, someone somewhere looking for a neat little ...
    Posted to Rizwan's Blog (Weblog) by Rizwan.Tayabali on March 31, 2007
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