blogs.conchango.com

In all the work I'm doing at the moment, the most important factor is looking at how people behave. The seemingly insignificant things that people (and brands, for that matter) do can give us incredible insights into our audiences or our customers which help us to create more meaningful experiences, whether that's in the physical or the ...

Having recently worked at a Big Ad Agency, I recognised more than a few truths in Bruce Nussbaum's article: 'Are Big Ad Agencies So Clueless That Corporations Should Avoid Them?', in Business Week magazine last week. He says: "Mainstream ad agencies have one refrain--one message to their corporate clients--do social ...