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I saw a slogan on the side of a bus the other day: "Swap laptops for flip-flops"
This is the latest in a long line of media and advertising that suggests that the computer is a part of our work lives, and that generally we should loathe it. Also that it is never part of our leisure lives; something we might actually enjoy ...
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Now, THIS is what Second Life is really about - a Second Life entrepeneur making Second Life money in Second Life with Second Life materials and Second Life skills, and then turning that into a real world living.
You can forget about AKQA setting up an office, or PA Consulting, or Sun and Dell holding press conferences in Second Life. That is ...
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A colleague sent this recently to our internal Web 2.0 group:
Chevy prepared core materials then invited web users to build the ultimate ad from them. 30,000 entries. All rubbish or seriously off brand apparently! :)
http://wired.com/wired/archive/14.12/tahoe.html
The inference was that this was backfiring for Chevy - with examples of ...
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