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  • Advertisers - Do you not understand? Are you not watching society? At all?

    I saw a slogan on the side of a bus the other day: "Swap laptops for flip-flops" This is the latest in a long line of media and advertising that suggests that the computer is a part of our work lives, and that generally we should loathe it. Also that it is never part of our leisure lives; something we might actually enjoy ...
    Posted to Ergo (Weblog) by Paul.Dawson on August 9, 2007
  • I bought a bandwagon in Second Life, but they wouldn't let me park it!

    Now, THIS is what Second Life is really about - a Second Life entrepeneur making Second Life money in Second Life with Second Life materials and Second Life skills, and then turning that into a real world living. You can forget about AKQA setting up an office, or PA Consulting, or Sun and Dell holding press conferences in Second Life. That is ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 28, 2006
  • That darned Chevy ad - Jeeeesus!

     A colleague sent this recently to our internal Web 2.0 group: Chevy prepared core materials then invited web users to build the ultimate ad from them. 30,000 entries. All rubbish or seriously off brand apparently! :) http://wired.com/wired/archive/14.12/tahoe.html The inference was that this was backfiring for Chevy - with examples of ...
    Posted to Ergo (Weblog) by Paul.Dawson on November 23, 2006
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