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  • Brucey proves CPA exists!

    We've been saying for a while now that we've been observing behaviours in users of digital media where they are not consuming digital media alone, but retaining a continuous partial attention (or here) of multiple media at the same time. In the very young, this can extend to 4 or 5 things at a time - mobile phone, instant messenger, web and TV or ...
    Posted to Ergo (Weblog) by Paul.Dawson on February 22, 2008
  • Advertisers - Do you not understand? Are you not watching society? At all?

    I saw a slogan on the side of a bus the other day: "Swap laptops for flip-flops" This is the latest in a long line of media and advertising that suggests that the computer is a part of our work lives, and that generally we should loathe it. Also that it is never part of our leisure lives; something we might actually enjoy ...
    Posted to Ergo (Weblog) by Paul.Dawson on August 9, 2007
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