Welcome to blogs.conchango.com

At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are  concerned that there either too late, too early or will waste their money on something that ...

This week it was announced that we, EMC Conchango, are one of the first partners to be accredited by Google in their new Conversion Professionals program. Not only are we delighted to have been selected after a rigorous process of interviews, exams and more interviews but more importantly we’re delighted that Google has got behind the whole ...

To keep you all updated on what's happening with The Boutique. We have booked the next one.  It's on Thursday July 16th at The Roebuck, SE1 (same venue as last time) with a 1830-1900 start.  The formal (and I use that word lightly) bit should take about an hour then we'll get down to some networking and socialising.  Last time ...

If you’re a fan of Nick Lansley, Head of R&D at Tesco.com (yes, he does have quite a following), then you’ll know from this post on his techfortesco blog, that we are helping Tesco bring together a rather unique event. In the spirit of customer-led innovation set by people like Dell, with their Ideastorm, and our other client Virgin Atlantic, ...

Even when you work with world-class brands (retailers, mobile phone companies, finance companies, all sorts…) they still ask who in the world does digital customer experience the best. So, often they ask “who is the best in our industry online?” and often ask us the same question more generally, looking to find examples to follow from other ...

A huge thanks to all of you who attended The Boutique last night.  I really enjoyed it and for the first time we’ve run this event we did a lot better than we had hoped. We had a good turn out with guests from companies such as Levi’s, Selfridges, t-mobile, Gap, The Book Depository and of course EMC Consulting. So we kicked of more or less ...

Calling all retailers, A boutique, from the French word for ''shop'', generally refers to a small shopping outlet that specialises in elite and fashionable items such as clothing and jewellery.  In the strictest sense of the word, boutiques are one-of-a-kind. In these turbulent times there is a huge amount of opportunity for all of us. ...

Fancy  hitting $1 billion in gross merchandise sales despite what’s going on in the economy? Or how about debuting at #23 on the FORTUNE Magazine’s ‘100 Best Companies To Work For’ list? If either of these sound interesting to you, then ask yourself what are your company’s core cultural values? Is your first thought about where you might ...

Over the past few years there has been a lot of talk about the death of the high street as a result of the web. It's always been my view that the web will not gobble up the high street or retail park but that the two mediums provide an array of opportunities both for retailers and for us, the customer. The great thing is that the rise of ...

I was lucky enough again to be able to present at MIX this year (you can see some slides from it scattered in this post and the video link is here). MIX09 for me was the first time I’ve really seen design be the major talking point and a key focus for the Microsoft organisers. A lot of this boiled down to one man: Bill Buxton. Bill is Principal ...