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What to do? You spent months pouring over your choices, listened to internal concerns and external advice. You raised your CAPEX over 5 years for your businesses eCommerce / web platform - and that was in 2003! Now as 2008 fast approaches it's finale - IT Directors, eCommerce Directors.... now look at what to do next? Review their KPIs and decide ...
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Please welcome the new King - 360° Retail!Just as Web2.0 was a buzz word for a seismic change in the way users interacted and used the internet, the Web2.0 term was over used and wrongly interpreted by both retailers and their internal processes and decision makers that would influence their web strategies. So we (in the consultancy trade) moved ...
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...TO LATE!!!
As most (hopefully ALL) retailers know Easter is the second most important trading time after Christmas!
However - how many retailers were ready for this Easter ?? - because this Easter is going to be tough ride...
Most retailers will have planned Xmas >> Winter Sale >> Easter - roughly in that order - base their ...
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