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Last week, a creative called Paul Arden lost his battle with a long-term illness.
While you might not realise it, you probably know the man’s work even though you may not recognise the name. Remember the hundreds of people walking from the sea to converge as a big smiling face for British Airways? Or the iconic branding device of a slash in ...
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Lately, I have begun to hear the question “if it’s different, will users know to use it?” more and more. I think that the frequency of questioning coincides with the step change in technology that enables digital experiences on the web to be that much richer and interactive.
Often, we are asked to create interesting ...
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