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  • The face must fit

    From user research and other customer insight I create the primary persona, Siobhan, a fictional portrait of a customer for a high street retailer I am currently working with.  As she slowly comes to life I create a vivid image of this fictional character . It isn't easy sourcing the right photo to reflect the age, gender, and ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on April 18, 2008
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