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  • Probing your Customer Service Proposition

    The report on the top 50 UK retailers customer services proposition is still in progress.  By progress I mean that all the criteria for evaluating their proposition has been recorded and I now need to review the findings to make some sense of it.   In the meantime as a light aperitif here's a preamble around the all-important Customer ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on July 3, 2008
  • The face must fit

    From user research and other customer insight I create the primary persona, Siobhan, a fictional portrait of a customer for a high street retailer I am currently working with.  As she slowly comes to life I create a vivid image of this fictional character . It isn't easy sourcing the right photo to reflect the age, gender, and ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on April 18, 2008
  • Capture those loving ‘ecommerce’ moments

    Everyone knows Flickr is a great community platform for sharing digital photos with friends and family. However, Flickr is also a great tool for capturing, organising and sharing Design Patterns or collections of Interface Designs.  Here are a few examples of people doing this... DragonVista’s collection of 500+ ecommerce home ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on February 20, 2008
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