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  • Probing your Customer Service Proposition

    The report on the top 50 UK retailers customer services proposition is still in progress.  By progress I mean that all the criteria for evaluating their proposition has been recorded and I now need to review the findings to make some sense of it.   In the meantime as a light aperitif here's a preamble around the all-important Customer ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on July 3, 2008
  • Someone to talk to – pt I

    Momentum is building for self-service technologies in the real world.  Consumers are adopting these self-service interactions and interacting less with in-store customer services.  Online it's a different story as online shoppers want someone to talk to. In Future Now's 2007 Retail Customer Experience Survey, they recommend ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on June 23, 2008
  • Building customer trust should be taken seriously

    A web site I once worked on has recently received a trust overhaul and is now lit up like a Christmas tree with all manner of sparkling trust-builders. Whilst the client must be applauded for their endeavour to reassure their customers and engender trust in their online store, simply littering their web site with a generous dollop of ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 6, 2008
  • Where is the goddamned phone number?

    I walked in to an electrical store this weekend to purchase a Cambridge Audio Azur Receiver but couldn’t find what I was looking for.  There were no sales staff around whatsoever to ask whether they had the item in stock, although a sign read ‘leave us a message and we will try to get back to you within 48 hours’. Sounds strange! ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on February 11, 2008
  • Moo.com's bad day elicits great sympathy

    Moo.com had a bad day recently – and blogged about it. It’s currently showing on their homepage, titled: Blimey. a non-happy day at MOO. The replies are 99% positive and supportive. One says: "Wow, poor Moo guys. Enjoy the pizza, you deserve it. Big or small business, it’s tough keeping the customers happy on the ...
    Posted to Tayler Cresswell's blog (Weblog) by tayler.cresswell on December 5, 2007
  • Bolster Customer Confidence

    According to a new report by the Get Safe Online Campaign, one in ten online shoppers has been the victim of online fraud, each losing an average of £875.  Read the full report at http://www.getsafeonline.org/   We live in a shredding culture where we are continuously being warned of online fraud and ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 28, 2007
  • Recommendations for rejuvenating flagging conversion rates

    Poor online experiences impact conversion rates.  The conversion rate is a measure of the number of visitors who make a purchase directly as a percentage of total visitors. Clients generally regard this as the most important measurable metric so a common question I get asked is what are my top recommendations for rejuvenating flagging ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 27, 2007
  • Locating the Search Box

     In a recent Design Review a client remarked that Search functionality should be positioned on the right hand side.  Their reasoning is that this is what other ecommerce sites do.      Search will succeed on either side providing the page is well-designed, so this remark gave me an interesting insight in to the ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 26, 2007
  • Why can’t you deliver on Thursday?

    It’s been several months since I ranted about Customer Service.  Does my silence mean that I’ve seen improvements in Customer Service levels?  Far from it – in fact I’ve experienced a masterclass in customer dis-service but I’ll tell all in a future blog.   Customer expectations for ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on October 12, 2006
  • Buy Cheap, Pay Later

    We’re all familiar with Buy Now Pay Later, but what about Buy Cheap Pay Later?  The ugly side of the web is that online retailers can set up shop using virtual smokescreens to disguise the true amateurism of their operations, something a bricks and mortar store can’t do so easily.  Customers are particularly disloyal ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on May 21, 2006
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