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My good pal Steve Clayton posted tonight about my session at MIX and referenced an audience member, who was indeed from Otto, the company who own the Oli brand. Yes, he said that the LookBook functionality we invented and then built for them has double the conversion rate from a standard non-LookBook user on the website.
And I agree with ...
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Steve Clayton sent this around a little earlier in his 'Friday Thing' - always a joy!
If you haven't seen this viral video and TV advert put out by Transport for London, then click through now and do the test.
Steve guaranteed that you would;
A) Laugh a lot
B) Send it to your friends
I agree.. so do the test now!
It's all about whether or ...
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A quickie to let you know that my MIX08 session has a time, date and place. The full Facebook event is here:
http://www.facebook.com/event.php?eid=9215037357 - do go join up. It's always slightly encouraging, not to say scary, to see people who actually might turn up!
Or for you FB resisters: March 6th, 4.15pm, Delfino 4005, The Venetian ...
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Amazon - purveyor of books.
Sorry, purveyor of books and CDs.
Sorry, books, CDs and videos DVDs.
Actually, I guess it's now books, CDs, DVDs, t-shirts, cameras, mp3 players, duvets, ovens, garden gnomes,... you get the idea.
Well, they've finally forgotten why they came to the party in the first place. They're so overwhelmed ...
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Now, I'm not one to keep quiet about a new customer self service device that I think is lacking, and today is no exception.
Recently, South West Trains implemented almost overnight a replacement to their station self-service ticket machines. The devices are touch screen operated and only accept card payments from cards that have a smart chip ...
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