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  • The face must fit

    From user research and other customer insight I create the primary persona, Siobhan, a fictional portrait of a customer for a high street retailer I am currently working with.  As she slowly comes to life I create a vivid image of this fictional character . It isn't easy sourcing the right photo to reflect the age, gender, and ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on April 18, 2008
  • Where is the goddamned phone number?

    I walked in to an electrical store this weekend to purchase a Cambridge Audio Azur Receiver but couldn’t find what I was looking for.  There were no sales staff around whatsoever to ask whether they had the item in stock, although a sign read ‘leave us a message and we will try to get back to you within 48 hours’. Sounds strange! ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on February 11, 2008
  • Product reviews by Dilbert?!

    Scott Adams (of Dilbert fame) won't be breaking in to a sweat quite yet but a new web site, toonlet, offers non-designer folk the tools to create comic strips in a matter of minutes.    This fun flash site has some interesting features such as  creating your own custom cartoon characters from a large range of exaggerated ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on January 20, 2008
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