blogs.conchango.com

A web site I once worked on has recently received a trust overhaul and is now lit up like a Christmas tree with all manner of sparkling trust-builders. Whilst the client must be applauded for their endeavour to reassure their customers and engender trust in their online store, simply littering their web site with a generous dollop of ...

I walked in to an electrical store this weekend to purchase a Cambridge Audio Azur Receiver but couldn’t find what I was looking for.  There were no sales staff around whatsoever to ask whether they had the item in stock, although a sign read ‘leave us a message and we will try to get back to you within 48 hours’. Sounds strange! ...

Total Customer Experience covers the entire end-to-end experience and not just user interface design. A retailer who understands that every single touch point is an opportunity to strengthen or weaken their customer relationship advances from a transactional model to an interaction model.  A few years back customers were ...

As more sites offer the same products and services, the Customer Experience becomes the key differentiator.  At a recent team strategy meeting there was considerable discussion around client perceptions of the role of our Customer Experience Consultants.  The Customer Experience covers the entire end-to-end experience but most of ...

According to a new report by the Get Safe Online Campaign, one in ten online shoppers has been the victim of online fraud, each losing an average of £875.  Read the full report at http://www.getsafeonline.org/   We live in a shredding culture where we are continuously being warned of online fraud and ...

Poor online experiences impact conversion rates.  The conversion rate is a measure of the number of visitors who make a purchase directly as a percentage of total visitors. Clients generally regard this as the most important measurable metric so a common question I get asked is what are my top recommendations for rejuvenating flagging ...

 In a recent Design Review a client remarked that Search functionality should be positioned on the right hand side.  Their reasoning is that this is what other ecommerce sites do.      Search will succeed on either side providing the page is well-designed, so this remark gave me an interesting insight in to the ...

It’s been several months since I ranted about Customer Service.  Does my silence mean that I’ve seen improvements in Customer Service levels?  Far from it – in fact I’ve experienced a masterclass in customer dis-service but I’ll tell all in a future blog.   Customer expectations for ...

We’re all familiar with Buy Now Pay Later, but what about Buy Cheap Pay Later?  The ugly side of the web is that online retailers can set up shop using virtual smokescreens to disguise the true amateurism of their operations, something a bricks and mortar store can’t do so easily.  Customers are particularly disloyal ...