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Empire Direct demonstrate how a solid online experience can be undermined by failure to address the total customer experience. Customers may come but get the experience wrong and they won’t come back.
As part of my customer service frustration therapy here is how the story went ...
The colours on our CRT TV had seen better ...
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The report on the top 50 UK retailers customer services proposition is still in progress. By progress I mean that all the criteria for evaluating their proposition has been recorded and I now need to review the findings to make some sense of it.
In the meantime as a light aperitif here's a preamble around the all-important Customer ...
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Momentum is building for self-service technologies in the real world. Consumers are adopting these self-service interactions
and interacting less with in-store customer services. Online it's a different story as online
shoppers want someone to talk to.
In
Future Now's 2007 Retail Customer Experience Survey, they recommend ...
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A web site I once worked on has recently received a trust overhaul
and is now lit up like a Christmas tree with all manner of sparkling
trust-builders. Whilst the client must be applauded for their endeavour to reassure
their customers and engender trust in their online store, simply littering their web site
with a generous dollop of ...
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I walked in to an electrical store this weekend to purchase a Cambridge Audio
Azur Receiver but couldn’t find what I was looking for. There were no sales staff around whatsoever to
ask whether they had the item in stock, although a sign read ‘leave us a
message and we will try to get back to you within 48 hours’.
Sounds strange! ...
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