blogs.conchango.com

I hear a lot of people justifying, prioritising or rejecting site features based upon the user and their needs. This is not surprising considering that the user is the cornerstone of the UCD process. However, I suggest that we should stop thinking about the user and start thinking about roles such as Readers, Producers, Viewers, Browsers, Shoppers ...

Lately, I have begun to hear the question “if it’s different, will users know to use it?” more and more.   I think that the frequency of questioning coincides with the step change in technology that enables digital experiences on the web to be that much richer and interactive. Often, we are asked to create interesting ...