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  • Post Virginity

    Well, I had a great time at MIX08. The session I thought went really well, and the feedback from people who were there was really good. The session is now up at: http://visitmix.com/blogs/2008Sessions/C03/ and this is also the place to give your feedback. This is always welcome, and in fact, it's pretty much required! We always encourage brands ...
    Posted to Ergo (Weblog) by Paul.Dawson on March 11, 2008
  • Live Services - Social Search - Collaborative research

    Something really cool today from the Windows Live Services team. Using the Live Messenger services, and the Live Search services to create 'social search' - or in my book, a nice way of being able to share online research with someone - or a group. The announcement from Angus ...
    Posted to Ergo (Weblog) by Paul.Dawson on February 29, 2008
  • Brucey proves CPA exists!

    We've been saying for a while now that we've been observing behaviours in users of digital media where they are not consuming digital media alone, but retaining a continuous partial attention (or here) of multiple media at the same time. In the very young, this can extend to 4 or 5 things at a time - mobile phone, instant messenger, web and TV or ...
    Posted to Ergo (Weblog) by Paul.Dawson on February 22, 2008
  • Advertisers - Do you not understand? Are you not watching society? At all?

    I saw a slogan on the side of a bus the other day: "Swap laptops for flip-flops" This is the latest in a long line of media and advertising that suggests that the computer is a part of our work lives, and that generally we should loathe it. Also that it is never part of our leisure lives; something we might actually enjoy ...
    Posted to Ergo (Weblog) by Paul.Dawson on August 9, 2007
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