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The report on the top 50 UK retailers customer services proposition is still in progress. By progress I mean that all the criteria for evaluating their proposition has been recorded and I now need to review the findings to make some sense of it.
In the meantime as a light aperitif here's a preamble around the all-important Customer ...
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From user research and other customer
insight I create the primary persona, Siobhan, a fictional portrait of a
customer for a high street retailer I am currently working with. As she slowly comes to life I create a vivid image of this fictional character .
It isn't easy sourcing the right photo to
reflect the age, gender, and ...
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