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The
checkout process is always the prime suspect in the case of the retailer vs.
high abandonment rates.
A
high abandonment rate is an unecessary evil.
For many etailers the percentage of people that add an item to their
basket but drop out before completing the purchase sits somewhere between 50
and 70 percent. In simple ...
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The report on the top 50 UK retailers customer services proposition is still in progress. By progress I mean that all the criteria for evaluating their proposition has been recorded and I now need to review the findings to make some sense of it.
In the meantime as a light aperitif here's a preamble around the all-important Customer ...
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