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All Tags » Retail » eCommerce » user research » user centred design
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From user research and other customer
insight I create the primary persona, Siobhan, a fictional portrait of a
customer for a high street retailer I am currently working with. As she slowly comes to life I create a vivid image of this fictional character .
It isn't easy sourcing the right photo to
reflect the age, gender, and ...
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I walked in to an electrical store this weekend to purchase a Cambridge Audio
Azur Receiver but couldn’t find what I was looking for. There were no sales staff around whatsoever to
ask whether they had the item in stock, although a sign read ‘leave us a
message and we will try to get back to you within 48 hours’.
Sounds strange! ...
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