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  • Managing the Total Customer Experience

    Empire Direct demonstrate how a solid online experience can be undermined by failure to address the total customer experience. Customers may come but get the experience wrong and they won’t come back.    As part of my customer service frustration therapy here is how the story went ...   The colours on our CRT TV had seen better ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on September 4, 2008
  • Probing your Customer Service Proposition

    The report on the top 50 UK retailers customer services proposition is still in progress.  By progress I mean that all the criteria for evaluating their proposition has been recorded and I now need to review the findings to make some sense of it.   In the meantime as a light aperitif here's a preamble around the all-important Customer ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on July 3, 2008
  • Someone to talk to – pt I

    Momentum is building for self-service technologies in the real world.  Consumers are adopting these self-service interactions and interacting less with in-store customer services.  Online it's a different story as online shoppers want someone to talk to. In Future Now's 2007 Retail Customer Experience Survey, they recommend ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on June 23, 2008
  • Building customer trust should be taken seriously

    A web site I once worked on has recently received a trust overhaul and is now lit up like a Christmas tree with all manner of sparkling trust-builders. Whilst the client must be applauded for their endeavour to reassure their customers and engender trust in their online store, simply littering their web site with a generous dollop of ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 6, 2008
  • Where is the goddamned phone number?

    I walked in to an electrical store this weekend to purchase a Cambridge Audio Azur Receiver but couldn’t find what I was looking for.  There were no sales staff around whatsoever to ask whether they had the item in stock, although a sign read ‘leave us a message and we will try to get back to you within 48 hours’. Sounds strange! ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on February 11, 2008
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