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Post Summary: Multi-channel is a deceptively easy concept. Simple in terminology, but complex to explain and more so to deliver. So to help you along, here’s an overview of what it is about, including the benefits, challenges and organisational changes needed to get there. //
Retailers traditionally maintained a single department, offering ...
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Post Summary: Part 3 of the High Street 2.0 discussion, outlining ideas that retailers could consider if they want to create the next generation high street shopping experience where their consumers can enjoy the benefits of online shopping instore, and which will allow them to compete against online bargains and specialist pure-plays.
In my ...
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Post Summary: An outline of what I mean by the High Street 2.0, which is essentially the idea of real world high street stores providing a richer customer experience by focussing on the customer, and enabling seamless integration and cross-over with the benefits of shopping both offline and online.
In my last post on The High Street 2.0 (Part 1), ...
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