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Please welcome the new King - 360° Retail!Just as Web2.0 was a buzz word for a seismic change in the way users interacted and used the internet, the Web2.0 term was over used and wrongly interpreted by both retailers and their internal processes and decision makers that would influence their web strategies. So we (in the consultancy trade) moved ...
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...TO LATE!!!
As most (hopefully ALL) retailers know Easter is the second most important trading time after Christmas!
However - how many retailers were ready for this Easter ?? - because this Easter is going to be tough ride...
Most retailers will have planned Xmas >> Winter Sale >> Easter - roughly in that order - base their ...
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In my last blog I talked about the apparent "worth" of the internet to advertisers and marketing people - and also touched on a forthcoming blog around Google's Video Ads (which would be this one..) and the future of this space moving forward.
To begin let's go back to a time (if you are old enough to remember) when UK ...
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