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Now, at the risk of sounding terminally uncool, I've got to kick this blog off with a bit of down-to-earth reality checking. There's a huge buzz at the moment across the new media and technology industries about the unbounded possibilities afforded to retailers and consumers by the wonder of Web 2.0, and whilst there are indeed numerous ways ...
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Interesting snippet from Forrester European research in 2006 suggests that of the people who aren't actually shopping online, the majority avoid ecommerce for two major reasons: They want to be able to see what they're buying and they're worried about financial security.
For retailers and ecommerce site designers I'd ...
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