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  • What is Multi-Channel?

    Post Summary: Multi-channel is a deceptively easy concept. Simple in terminology, but complex to explain and more so to deliver. So to help you along, here’s an overview of what it is about, including the benefits, challenges and organisational changes needed to get there. // Retailers traditionally maintained a single department, offering ...
    Posted to Rizwan's Blog (Weblog) by Rizwan.Tayabali on January 29, 2008
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