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At what point do retailers embrace the social shopping sphere? From reviews, comments, payments, marketing and brand voice, where and how do they begin? There are so many social networks and sites here today gone tomorrow that retailers and brands are concerned that there either too late, too early or will waste their money on something that ...
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A letter was sent today from a coalition of representatives of employees in the creative industries, that is nicely covered here at the Guardian online.
Essentially, they are saying that the government and broadband providers need to clamp down on illegal file-sharing, as otherwise, jobs will be lost because of the lack of money to fund new ...
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Ok, so I read the post referred to by a few around Twitter yesterday, and it’s a good post: http://www.skelliewag.org/why-no-one-is-a-social-media-expert-895.htm
I said in my earlier post that we needed to define our expertise, and Skellie makes some good points on why it’s simply not possible to be an expert in social media, mainly ...
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People learn in different ways. We are unique learners with our own learning style. Some learners have a dominant style whilst others display a mix of learning styles which they call upon in different situations.
Visual learners digest information by reading and observing.
Auditory learners process ...
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I was lucky enough again to be able to present at MIX this year (you can see some slides from it scattered in this post and the video link is here). MIX09 for me was the first time I’ve really seen design be the major talking point and a key focus for the Microsoft organisers.
A lot of this boiled down to one man: Bill Buxton. Bill is Principal ...
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I’ve been talking about the state of the high street for my last few posts and of course will continue to discuss and debate the future and where there could be some light at the end of the tunnel (looking specifically at the launch of Wellworths - a great well done to Claire Robertson and her team or re-invigorated and re-invented retail takes a ...
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OK, with just a week to go it’s time to tell you what we’re doing at MIX this year.
Last year, I looked at a whole bunch of stuff in Virgins, Spaceships and Hobnailed Boots but we focused in on a few things like the power of brand experience, and how you go about it with the philosophy of Total Experience Design where you have to look wider than ...
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My continuing blog posts about the Governments Digital Britain will continue up to the point that the final document is completed by Lord Carter. Probably go on beyond that – but some news and initiatives trickling out last night – really got my back up (as some of you would have seen!) and its here that futurists and strategic thinkers that look ...
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So is that a statement or is that a question? Either ITV can not deliver a channel in the 21st Century or why can’t they do it? They have Michael Grade at almost £1million per year at the helm – surely he has the vision, experience and balls to shake up ITV as he did so early on in his career?
And with that opening statement you should see where ...
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In my last post I touched very briefly on the Games and Movie industry and where the D2C opportunities are heading. These are inevitable – however there are more pressing issues at stake just now and the as 2009 is THE year of the emerging mobile (we all knew it had potential but here it is at last it starts to come of age and will be very ...
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