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  • The face must fit

    From user research and other customer insight I create the primary persona, Siobhan, a fictional portrait of a customer for a high street retailer I am currently working with.  As she slowly comes to life I create a vivid image of this fictional character . It isn't easy sourcing the right photo to reflect the age, gender, and ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on April 18, 2008
  • Getting to know your audience

    Kelly, 28, is a Senior Account Manager for a PR Consultancy based in Central London. She has a two-bedroom apartment in St Johns Wood, moments from Lord's Cricket Ground. She is “too busy enjoying life” to settle down but when it comes to a good time she ....   OK, before the tech chaps get a bit hot under the collar I must point ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on February 17, 2008
  • Getting to know your audience

    Kelly, 28, is a Senior Account Manager for a PR Consultancy based in Central London. She has a two-bedroom apartment in St Johns Wood, moments from Lord's Cricket Ground. She is “too busy enjoying life” to settle down but when it comes to a good time she ....  OK, before the tech chaps get a bit hot under the collar I must ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on February 17, 2008
  • Where is the goddamned phone number?

    I walked in to an electrical store this weekend to purchase a Cambridge Audio Azur Receiver but couldn’t find what I was looking for.  There were no sales staff around whatsoever to ask whether they had the item in stock, although a sign read ‘leave us a message and we will try to get back to you within 48 hours’. Sounds strange! ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on February 11, 2008
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