blogs.conchango.com

From user research and other customer insight I create the primary persona, Siobhan, a fictional portrait of a customer for a high street retailer I am currently working with.  As she slowly comes to life I create a vivid image of this fictional character . It isn't easy sourcing the right photo to reflect the age, gender, and ...

Steve Clayton sent this around a little earlier in his 'Friday Thing' - always a joy! If you haven't seen this viral video and TV advert put out by Transport for London, then click through now and do the test. Steve guaranteed that you would; A) Laugh a lot B) Send it to your friends I agree.. so do the test now! It's all about whether or ...

Today is day 1 of the Retail Week Conference 2008.  I arrived in time for the breakfast briefing, sporting a Conchango t-shirt. My trim figure barely made a dent in the XL Conchango t-shirt leaving plenty of room for a couple of colleagues to squeeze in. After a much-needed caffeine injection and over-indulgence in fresh croissants I ...

A web site I once worked on has recently received a trust overhaul and is now lit up like a Christmas tree with all manner of sparkling trust-builders. Whilst the client must be applauded for their endeavour to reassure their customers and engender trust in their online store, simply littering their web site with a generous dollop of ...

A quickie to let you know that my MIX08 session has a time, date and place. The full Facebook event is here: http://www.facebook.com/event.php?eid=9215037357 - do go join up. It's always slightly encouraging, not to say scary, to see people who actually might turn up! Or for you FB resisters: March 6th, 4.15pm, Delfino 4005, The Venetian ...

Kelly, 28, is a Senior Account Manager for a PR Consultancy based in Central London. She has a two-bedroom apartment in St Johns Wood, moments from Lord's Cricket Ground. She is “too busy enjoying life” to settle down but when it comes to a good time she ....   OK, before the tech chaps get a bit hot under the collar I must point ...

Kelly, 28, is a Senior Account Manager for a PR Consultancy based in Central London. She has a two-bedroom apartment in St Johns Wood, moments from Lord's Cricket Ground. She is “too busy enjoying life” to settle down but when it comes to a good time she ....  OK, before the tech chaps get a bit hot under the collar I must ...

I walked in to an electrical store this weekend to purchase a Cambridge Audio Azur Receiver but couldn’t find what I was looking for.  There were no sales staff around whatsoever to ask whether they had the item in stock, although a sign read ‘leave us a message and we will try to get back to you within 48 hours’. Sounds strange! ...

So, blog-writing... dangerous thing. You can reveal things you never thought anyone would read ever... lesson-learned: People read your blogs! Shocking, but apparently true according to Thomas and Mike at The Signal. These guys spend their time reading, chatting, getting shouted at by their boss. Much like my life actually, but I don't have the ...

It's hard to write blogs! I mean, it's hard to find the time... for me anyway. I like to share though, so if I make a new year's resolution, maybe it's this! Anyway - I have a good reason to. I'm off to MIX 08 in Las Vegas in March, and I'm speaking too. I've sat in the audience the last two years and often thought we had a lot to bring and this ...