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  • Where is the goddamned phone number?

    I walked in to an electrical store this weekend to purchase a Cambridge Audio Azur Receiver but couldn’t find what I was looking for.  There were no sales staff around whatsoever to ask whether they had the item in stock, although a sign read ‘leave us a message and we will try to get back to you within 48 hours’. Sounds strange! ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on February 11, 2008
  • Recommendations for rejuvenating flagging conversion rates

    Poor online experiences impact conversion rates.  The conversion rate is a measure of the number of visitors who make a purchase directly as a percentage of total visitors. Clients generally regard this as the most important measurable metric so a common question I get asked is what are my top recommendations for rejuvenating flagging ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on March 27, 2007
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