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  • Not Guilty (well, not always that is) pt I

    The checkout process is always the prime suspect in the case of the retailer vs. high abandonment rates.   A high abandonment rate is an unecessary evil.  For many etailers the percentage of people that add an item to their basket but drop out before completing the purchase sits somewhere between 50 and 70 percent. In simple ...
    Posted to Wandy's Blog (Weblog) by Richard.Wand on July 14, 2008
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