blogs.conchango.com

A recent question around the area of personalisation and customisation as part of the web offering of mature retail brands got me thinking about this post, because it's an issue I've seen with a number of organisations. The first problem lies with semantics - i.e. the definition of personalisation vs customisation with respect to the use ...

Post Summary: Part 3 of the High Street 2.0 discussion, outlining ideas that retailers could consider if they want to create the next generation high street shopping experience where their consumers can enjoy the benefits of online shopping instore, and which will allow them to compete against online bargains and specialist pure-plays. In my ...

Post Summary: An outline of what I mean by the High Street 2.0, which is essentially the idea of real world high street stores providing a richer customer experience by focussing on the customer, and enabling seamless integration and cross-over with the benefits of shopping both offline and online. In my last post on The High Street 2.0 (Part 1), ...

Post Summary: Part 1 of a discussion around the next generation ''High Street 2.0'' concept, and the drivers that are likely to lead us there. In my last post on The Virtual High Street, I mentioned that depending on what I'm shopping for, like many users I sometimes identify the product offline and then look for a bargain online, but as that ...

The Web 2.0 buzzword it seems is now passé. Old news. We need something new. Some fresh piece of jargon to keep people on their toes; to keep us ahead of the pack. With high street brands slowly (very slowly) and finally looking to leverage online marketing and ecommerce channels, someone somewhere looking for a neat little ...