blogs.conchango.com

After many stories of laptops going missing with sensitive Government information, it is mildly amusing to hear that in Italy the outgoing Government there actually published the declared earnings of each individual including tax liabilities on a website.  You can just imagine the suspicious/envious looks people get in downtown Milan whilst ...

Users live in the digital world, customers in the digital and physical. But acustomer is always a customer and only a user when they interact with a system. Even the word 'system' harks back to technology in its infancy, as consumers interact with more and more technology can we as a company finally put the term User to bed? And instead always ...

From user research and other customer insight I create the primary persona, Siobhan, a fictional portrait of a customer for a high street retailer I am currently working with.  As she slowly comes to life I create a vivid image of this fictional character . It isn't easy sourcing the right photo to reflect the age, gender, and ...

Last week, a creative called Paul Arden lost his battle with a long-term illness. While you might not realise it, you probably know the man’s work even though you may not recognise the name. Remember the hundreds of people walking from the sea to converge as a big smiling face for British Airways? Or the iconic branding device of a slash in ...

(Quote from Richard Hamming an American Mathematician and the founder and president of the Association for Computing Machinery) As an Experience Planner at Conchango an important part of my job is gathering insight, adding value to business by finding what has escaped the sight of others. Insight is a favourite word of mine and one that is often ...

Yes, it is pretty. And even now, people are fascinated by it if you have one. But boy, am I glad I didn't buy one. I have been trialling one for the last few days. I have learned to live life near a charger - and I haven't used it to do email and make very few voice calls. The battery life is woeful. And using the web is like it used to be ...

Following my recent post prior to T5 launch, it was interesting to see how the other airlines reacted to the chaos and disruption at BA, seizing the opportunity into a marketeer's dream to emphasise that not only is the airline and levels of service are key differentiators, but also the terminal from where they fly to, encapsulating the whole idea ...

  My good pal Steve Clayton posted tonight about my session at MIX and referenced an audience member, who was indeed from Otto, the company who own the Oli brand. Yes, he said that the LookBook functionality we invented and then built for them has double the conversion rate from a standard non-LookBook user on the website. And I agree with ...

Inspired by James Saull and Andrew Shillaber... it's my turn! There are some beautiful and original works of art in London Heathrow's new Terminal 5. Most of them already owned or recently commissioned by British Airways. All of them - tucked away in the premium lounges for only the small percentage of privileged customers who get to travel at ...