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In all the work I'm doing at the moment, the most important factor is looking at how people behave. The seemingly insignificant things that people (and brands, for that matter) do can give us incredible insights into our audiences or our customers which help us to create more meaningful experiences, whether that's in the physical or the ...
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Not sure I entirely agree with Kathryn Hughes' hotly debated article in The Guardian this week: Shopping is the spirit of the silk route, not the online rut. It cites some strangely elusive research that Americans are falling out of love with online shopping.
Take your rose tinted glasses off and look at the plethora of real-world stores ...
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