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  • It's a small world: Natural networks and customer engagement

    Post Summary: With the improvements in analytics, we can now really begin to understand and map customer networks to identify the ‘hubs’ or key people that we should be engaging with and turn them into advocates to drive word of mouth business. With the ubiquity and popularity of blogs, reviews and the web, this area is turning into a ...
    Posted to Rizwan's Blog (Weblog) by Rizwan.Tayabali on October 19, 2007
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