blogs.conchango.com

A recent question around the area of personalisation and customisation as part of the web offering of mature retail brands got me thinking about this post, because it's an issue I've seen with a number of organisations. The first problem lies with semantics - i.e. the definition of personalisation vs customisation with respect to the use ...

Post Summary: With the improvements in analytics, we can now really begin to understand and map customer networks to identify the ‘hubs’ or key people that we should be engaging with and turn them into advocates to drive word of mouth business. With the ubiquity and popularity of blogs, reviews and the web, this area is turning into a ...