blogs.conchango.com

Post Summary: Multi-channel is a deceptively easy concept. Simple in terminology, but complex to explain and more so to deliver. So to help you along, here’s an overview of what it is about, including the benefits, challenges and organisational changes needed to get there. // Retailers traditionally maintained a single department, offering ...

Post Summary: A comprehensive high level outline of the key elements in creating an effective brand strategy for either taking an offline brand online, or for rebranding an existing online offering. [For further reference try Pete Laver’s “Building a Brand in a Week”. Some of this methodology is adapted from his ...