|
|
Browse by Tags
All Tags » Customer Experi... » Branding » Strategy
-
Post Summary: Part 3 of the High Street 2.0 discussion, outlining ideas that retailers could consider if they want to create the next generation high street shopping experience where their consumers can enjoy the benefits of online shopping instore, and which will allow them to compete against online bargains and specialist pure-plays.
In my ...
-
Post Summary: An outline of what I mean by the High Street 2.0, which is essentially the idea of real world high street stores providing a richer customer experience by focussing on the customer, and enabling seamless integration and cross-over with the benefits of shopping both offline and online.
In my last post on The High Street 2.0 (Part 1), ...
-
Post Summary: A comprehensive high level outline of the key elements in creating an effective brand strategy for either taking an offline brand online, or for rebranding an existing online offering.
[For further reference try Pete Laver’s “Building a Brand in a Week”. Some of this methodology is adapted from his ...
|
|
|