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• The face must fit

  From user research and other customer insight I create the primary persona, Siobhan, a fictional portrait of a customer for a high street retailer I am currently working with. As she slowly comes to life I create a vivid image of this fictional character Read More... Posted 18 April 2008 16:02 by Richard.Wand | 0 Comments Filed under: customer experience, user centred design, user experience, retail, ecommerce, user research, persona, flickr

• Getting to know your audience

  Kelly, 28, is a Senior Account Manager for a PR Consultancy based in Central London. She has a two-bedroom apartment in St Johns Wood, moments from Lord's Cricket Ground. She is “too busy enjoying life” to settle down but when it comes to a good time Read More... Posted 17 February 2008 22:48 by Richard.Wand | 2 Comments Filed under: customer experience, user centred design, user experience, interactive media, user research, persona

• Getting to know your audience

  Kelly, 28, is a Senior Account Manager for a PR Consultancy based in Central London. She has a two-bedroom apartment in St Johns Wood, moments from Lord's Cricket Ground. She is “too busy enjoying life” to settle down but when it comes Read More... Posted 17 February 2008 22:41 by Richard.Wand | 0 Comments Filed under: customer experience, user centred design, user experience, interactive media, user research, persona