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• Effective advertising is wanted advertising

  With the concept of ‘fluid formats’ where consumers / viewers are setting their own viewing schedules for TV programming through the use of Personal Video Recorders (PVRs) like Tivo and Sky+, advertisers have been worried for a while. For a long time, Read More... Posted 01 October 2008 10:11 by Paul.Dawson | 0 Comments Filed under: User Centred Design, Digital Media, Entertainment, Brand, Experience Design, TV, broadcast, media, advertising, marketing, digital marketing, Innovation

• Community, Access and Proximity

  Over the years, I've run and been involved in, a large number of 'live' events online that are designed to provide coverage of that event for an online audience. Usually, this also sits alongside some other 'coverage' in another medium. When I used to Read More... Posted 30 July 2008 16:35 by Paul.Dawson | 1 Comments Filed under: Customer Experience, User Centred Design, User Experience, TV, broadcast, media, marketing

• Brucey proves CPA exists!

  We've been saying for a while now that we've been observing behaviours in users of digital media where they are not consuming digital media alone, but retaining a continuous partial attention (or here ) of multiple media at the same time. In the very Read More... Posted 22 February 2008 23:37 by Paul.Dawson | 2 Comments Filed under: Customer Experience, Entertainment, User Experience, Social Media, Bruce Forsyth, TV, jonathan Ross, facebook, broadcast, media