My good pal Steve Clayton posted tonight about my session at MIX and referenced an audience member, who was indeed from Otto, the company who own the Oli brand. Yes, he said that the LookBook functionality we invented and then built for them has double the conversion rate from a standard non-LookBook user on the website.
And I agree with Steve's hastily put together napkin mathematics, that anything that shows product in deep, deep detail, and allows people to share it, play with it and generally do what they want to do with it, will increase conversion.
If Amazon can claim that adding their basic form of recommendations will increase sales using their ecommerce platform by 20%, then I'm all in favour of napkin (***-packet) maths that say that Deep Zoom could do the same!
Deep Zoom (the artist formerly known as Seadragon) is indeed a more capable beast than any of the current ecommerce image management applications out there.... I think it's only a matter of time (or contract periods) until we put one in for one of our ecommerce customers.