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Ergo

Very random thoughts on a variety of interactive media topics.

Another T5 Blog...

Inspired by James Saull and Andrew Shillaber... it's my turn!

There are some beautiful and original works of art in London Heathrow's new Terminal 5. Most of them already owned or recently commissioned by British Airways.

All of them - tucked away in the premium lounges for only the small percentage of privileged customers who get to travel at the front of the aircraft.

That's a shame... especially as some of them are digital and interactive, like this:

These kinds of works are delightful, inspirational, original and inspiring, and they should be available for us all. It's not like we can just book in to go visit T5 like we would an art gallery - so when we do go there once or twice a year, it would be nice to be able to see it!

There is one original piece of art commissioned specially for T5 that is in the public area, but that was done by BAA - the British Airports Authority.

Here's what Ginny McGrath at The Times said:

Art is not a new venture for BA. The carrier has a collection of over 1,500 works by artists including Peter Doig, who is currently exhibiting at the Tate Britain, and Anish Kapoor, Tracey Emin and Damien Hirst.

Sadly only BA staff and a minority of its passengers enjoy these works because they are hung at the BA headquarters at Waterside, near Heathrow, and in airport lounges around the world, accessible only to premium passengers and frequent flyers.

Full article and video tour here

T5 does look cool - the passenger experience reinvented I guess, but equally the revamped Terminal 3 East development and the next stage of redeveloping Terminal 1 will be pretty awesome too! I went into T3 and Virgin Atlantic's Upper Class Wing the other week, and that was UNBELIEVEABLE...

Comments

 

andrew.shillaber said:

Maybe the Troika 'cloud' people got their inspiration from those old fashioned arrival and departure boards where the top half of each character would flip over to reveal another character, accompanied by a familiar mechanical whirring sound as the boards were refreshed.  Yes, it did take a while to completely refresh those boards, but at least you got good feedback about an imminent change, and they did have much more character than the silent screens of today.

by the way, if you want to see another piece of unique airport sculpture go here:

http://www.flickr.com/photos/50143544@N00/362848559/

I always wondered what happened to lost luggage...now I know, it ends up in Chile!

March 15, 2008 19:42
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About Paul.Dawson

I started working in 'new media' when it was... around 1996, doing websites for people like DHL and Cellnet (remember them?) as well as CD-Roms for people like Doring Kindersley. I joined Conchango in 1999 because I was fed up with the conflicts and overlaps between the companies that we tended to partner with to deliver these things. Usually it was a tech company and a marketing agency. Neither had the user's needs in mind, and both were trying hard to take business away from each other.. so at Conchango I saw the opportunity to create an integrated team, who as a result of all being on the same side, and following good user centred design process, delivered better stuff for both our clients and their customers. So we built an interactive media team who do design, branding and user experience, and in 2006 were rated best in Europe at this by Forrester Research. Which was nice! Now I spend a lot of time evangelising to customers and at conferences, about what Conchango do in the field of Customer and Brand Experience, as well as still working for real clients on real projects!
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