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Ergo

Very random thoughts on a variety of interactive media topics.

MIX08 - The Signal

So, blog-writing... dangerous thing. You can reveal things you never thought anyone would read ever... lesson-learned: People read your blogs! Shocking, but apparently true according to Thomas and Mike at The Signal.

These guys spend their time reading, chatting, getting shouted at by their boss. Much like my life actually, but I don't have the reading and chatting! :)

The Signal is the podcasting station for MIX08, and we've just had our (first?) chat about the MIX conference in Vegas; and apparently they'd read my blog. Which shocked me, but it's heartening I guess!

Yes, I've been to MIX twice already, and yes, it's a long way to go; but worth it. At Conchango we are technology agnostic, about 60% of our projects are on a Microsoft platform, the rest on J2EE, Adobe, even. At the same time, we're very advanced in our adoption of WPF, Silverlight and Live Services, so a Microsoft backed conference is certainly interesting, but there are three reasons why I go:

1 - sure, to find out about what's going on at Microsoft, but I could find much of that out elsewhere, and sometimes, if we're on the right early adoption programme, I already know, so on its own, it's not that really I guess; although it's a big part of why many people go.

2 - inspiration and debate - there's a lot more to MIX than Microsoft. Last year, notable speakers for me were Lou Carbone and Jesse James Garrett. Both notable for work in design, and technology, but mostly with a focus on customer and user experience of one kind or another, and the Director of Digital Marketing at Coca Cola, as well as other notables on various panels. You either find yourself sitting there smiling, or fuming and desperate to grab a microphone and put your two-penn'orth in! Either way - it's all good!

3 - the network - the people you go with, the people you meet from other companies, as well as connecting with the 'mother-ship' as Steve Clayton calls the Microsoft folk from Redmond, including product teams that you don't normally get to see... you never know who you'll meet and what might come out of it.

So that's what I say, but make up your own mind. Or wait a few weeks and pick up MIX in your own area, when the ReMIX events come around - here are last year's if you can't wait.

Oh, and of course go listen to the podcast!

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About Paul.Dawson

I started working in 'new media' when it was new... around 1996, doing websites for people like DHL and Cellnet (remember them?) as well as CD-Roms for people like Doring Kindersley. I joined Conchango in 1999 because I was fed up with the conflicts and overlaps between the companies that we tended to partner with to deliver these things. Usually it was a tech company and a marketing agency. Neither had the user's needs in mind, and both were trying hard to take business away from each other. So at Conchango I saw the opportunity to create an integrated team, who as a result of all being on the same side, and following good user centred design process, delivered better stuff for both our clients and their customers. Bizarrely, now that we have teams who truly understand all these aspects of projects, we now partner very well with both tech and creative companies! So we built an interactive media team who do design, branding and user experience, and since 2006 have consistently been rated best in Europe at this by Forrester Research. Which was nice! Since then I've worked on digital strategy and innovation for companies like Virgin Atlantic, Barclays, Tesco and other great Conchango clients. Now I spend a lot of time evangelising to customers and at conferences, about what Conchango do in the field of Customer and Brand Experience, as well as still working for real clients on real projects. The final thing I do is look out for what new user-facing technologies will be relevant to us, our customers and consumesrs. I help shape how we adopt them, and how we apply them, and how we build the skills we need to be the best at them. Most recently this has meant things like Microsoft's Silverlight and Surface technologies.
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