Now, THIS is what Second Life is really about - a Second Life entrepeneur making Second Life money in Second Life with Second Life materials and Second Life skills, and then turning that into a real world living.
You can forget about AKQA setting up an office, or PA Consulting, or Sun and Dell holding press conferences in Second Life. That is simply about corporate entities jumping on a perceived bandwagon in a desparate attempt to look like they're "down with the kids". (I'll tell you later how I bought a real 'bandwagon' in SL and what I tried to do with it - and how I think real life companies should actually be using Second Life!
Ailin Graef joined SL, took an identity (Anshe Chung), discovered a whole new set of talents. She then applied them in a way that she may or may not have been able to do in RL, in an environment akin to the western frontier in 19th century America. She staked her claims, and then built an empire; and after years of hard work and growth, it starts to pay off and she is worth L$300,000,000 - approximately $1m US.
What many of the companies in my field fail to realise is that Second Life is a real community. Its raison d'etre is that it creates an environment in which its citizens can communicate, socialise, create and trade; and that is what its citizens are interested in doing. The clever ones, just like in real life, are the ones who are entrepeneurial, and make something out of their own hard work and the natural assets and materials around them.
What is made in SL, stays in SL, and until you 'check-out' nothing makes it into RL (real life).
So have AKQA - who have just opened an office in SL - blundered into a world they don't understand? Or are they genuinely finding new ways to find talent?
Well, some SL'rs probably want to work for AKQA or PA Consulting, but given an audience of 1.6million, of course there are bound to be some who want to work with them. Wouldn't you be better off putting an ad on the London Undergound though?
Ah, no, that wouldn't have the PR impact of an early bandwagon effort thinly disguised as an innovative embracing of a new world.
Sorry AKQA, but I've been to your SL office and stood around. Sat around actually. Nobody offered me a coffee, or even said hello! Great showreel of course... 
When, AKQA, you have a debate on the future of the internet in your SL office (my idea, by the way - you heard it here first) I expect my invite! Oh, but no swearing of course - you have set up in a PG land (same as a PG movie - adult things not allowed).
I also had a little trip to PA Consulting - which was a slightly more rich experience. I was met by a greeter - "German Guru" told me not to park my 'bandwagon' truck in front of his reception desk - and I got taken off to see a smart house - well, I would have done, except my greeter host flew off so fast I couldn't keep up! Oh, and they've got a Christmas tree up! Even though it's only November. Nobody I talked to there worked for the RL PA Consulting. Although they did work for them in SL.
Simply setting up an office in Second Life with nothing in particular to offer the community is like setting up an office in a small village in Kent that people say is a great place to live and work, just to see if the people there want to work for you.
At least PA are playing the game and running the office like an office though. They've also come up with a rationale for being there, which is that they've recreated a concept they've presumably had for a while which is the 'smart house' in real 3D. Which was nice enough, so I had a little kip on the bed and promptly logged out to come and write this!
I say, go back to SL basics - communicate, socialise, create, trade, be entertained. Those are the motivations that get people here and keep them here.
If you have something to offer the community, and they have something to offer you, then go for it.
As a minor, and very ineffectual protest, I bought a 'bandwagon' in SL and tried to park it in AKQA's office so they could all hop on. Only, their property wouldn't let me park it! Spoilsports!
We have a handful of clients who I know would bring a lot to SL and their residents, and in return would reap great benefits. Some could entertain. Some would trade. Some would facilitate the SL community through communications and transport, maybe even insurance and financing! Some may even be prepared to set up new business lines in RL in order to create tradeable goods in SL, leveraging their existing skills, infrastructure and supply chains to create a new market for themselves and bring goods and services to SL.
However, the one I've got most respect for is Ailin Graef, sorry Anshe Chung! A 'real' entrepeneur! To everyone else? Stay out until you understand it.