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Ergo

Very random thoughts on a variety of interactive media topics.

Real World Bad Design

The perils of text justification, especially when it comes to road markings.

This sign painted on the road presumably says "No Access" - "Parking Only" does it?

 

Or is it, no parking, access only?

The latter makes more sense, but kinda depends how you read it.

It's a good job that the two meanings aren't like, er, totally diametrically opposed, isn't it?

I'm not sure they should justify road painted text!

There's another one I like in Wandsworth that says "Batt Ful" and "Sea Ham" - which is trying to say "Batt'sea" and "Ful ham"...

Published 18 May 2006 14:12 by Paul.Dawson
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About Paul.Dawson

I started working in 'new media' when it was... around 1996, doing websites for people like DHL and Cellnet (remember them?) as well as CD-Roms for people like Doring Kindersley. I joined Conchango in 1999 because I was fed up with the conflicts and overlaps between the companies that we tended to partner with to deliver these things. Usually it was a tech company and a marketing agency. Neither had the user's needs in mind, and both were trying hard to take business away from each other.. so at Conchango I saw the opportunity to create an integrated team, who as a result of all being on the same side, and following good user centred design process, delivered better stuff for both our clients and their customers. So we built an interactive media team who do design, branding and user experience, and in 2006 were rated best in Europe at this by Forrester Research. Which was nice! Now I spend a lot of time evangelising to customers and at conferences, about what Conchango do in the field of Customer and Brand Experience, as well as still working for real clients on real projects!
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