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• Agile
• Customer Experience

• A state of mind

  I came across the term " humanist technologist ", which is what Prof. John Maeda calls himself. I'm not sure if this is an oxymoron. You will often see these two words used in opposition not in unison. People align themselves to one of the Read More... Posted 21 September 2006 19:35 by Max.Choong | 0 Comments Filed under: Agile, User Centred Design

• Agile innovation

  Up to now we've been talking about Agile development. So what we do are development iterations and what we get is incremental delivery of functionality. These iterations allow the business to be agile, to be responsive to changes (and there are always Read More... Posted 04 September 2006 15:39 by Max.Choong | 1 Comments Filed under: Agile, User Centred Design

• Marketing and selling online

  I'm going to recap the basics because marketing and selling are so intertwined that it's easy to get confused as to what is what. The line can be quite blur sometimes but put simply: Marketing is all about bringing in the leads; and Selling is all about Read More... Posted 30 July 2006 16:01 by Max.Choong | 0 Comments Filed under: User Centred Design, Customer Experience

• O brave new world of Microsoft® Expression® tools…

  At the recent “Computer Arts in association with Microsoft: Designing The Next Generation of User Experiences” conference, Microsoft presented the tools that will help us create the ‘brave new world’ where user interfaces are rich, Read More... Posted 19 May 2006 17:42 by Max.Choong | 1 Comments Filed under: User Centred Design