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• User Centred Design

• Marketing and selling online

  I'm going to recap the basics because marketing and selling are so intertwined that it's easy to get confused as to what is what. The line can be quite blur sometimes but put simply: Marketing is all about bringing in the leads; and Selling is all about Read More... Posted 30 July 2006 16:01 by Max.Choong | 0 Comments Filed under: User Centred Design, Customer Experience

• Our living rooms are converging again!

  I'm a bit behind the times – in terms of commenting on Viiv , Intel's platform for digital entertainment, and actually having any sort of digital media hub in my living room. I've got my TV (not wide-screen and only 4.0 surround), a cable box, an old Read More... Posted 06 July 2006 01:19 by Max.Choong | 0 Comments Filed under: Customer Experience

• Loyalty through the brand

  Brand management is big business. Brand management is also hard, as it deals in perceived value to the customer . All this subjectivity means you're never 100% sure if your marketing campaigns and brand promises are offering the right messages to Read More... Posted 29 May 2006 17:00 by Max.Choong | 1 Comments Filed under: Customer Experience