Zune is way behind iPod in the mp3-player game so they need a USP to help them compete - track sharing over wifi hasn't helped them yet. So, here's an idea for them (and for the iPod crew come to that) - how about doing the same for books that has been done for music? Let people purchase a book digitally and download it to their handheld gadget. Greenpeace would be happy too.
You heard it here first! [Although Mike Torres gave me the idea - in fact he will probably quite rightly claim it as his idea :)]