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• Less ‘Big Brother’, more ‘Mr Benn’

  ”… and suddenly, as if by magic, the shopkeeper appeared!” Talking to an ex-colleague recently, the subject of behavioural analysis came up, provoked by an intriguing little habit Facebook’s got into recently, where it’s Read More... Posted 07 August 2008 13:49 by dan.wilkinson | 2 Comments Filed under: ecommerce, retail, business strategy, behavioural analysis, common sense, personalisation, segmentation, Oddbins, Facebook, targeting

• A proliferation of 'channels'

  It's heartening, in this day and age, to see numerous top-flight retailers making significant investment, both in terms of cash and resource, in their online business. Recalling conversations which took place in the early days of this century, when a Read More... Posted 21 July 2008 10:03 by dan.wilkinson | 1 Comments Filed under: ecommerce, multi-channel, retail, user interaction, affiliate sales, business strategy, high street

• Taking the right tone

  My years spent working at Oddbins have left me with a long-standing interest in wine, as I'm sure some of you know, and having just been talked up from intending to spend £0.00 to actually spending... a lot more than that in a wine merchant in Borough Read More... Posted 23 May 2008 17:51 by dan.wilkinson | 1 Comments Filed under: ecommerce, business strategy, tone, virgin, CRM, email, wine, innocent, communication

• Naked women selling pants?

  A relatively new website, KnickerPicker has been making a fair few headlines of late, appearing not only in the likes of Marie Claire and Metro, but also in numerous email threads and blog posts (some right here at Conchango). Noticeably, those who've Read More... Posted 10 March 2008 21:04 by dan.wilkinson | 1 Comments Filed under: ecommerce, retail, user interaction, toys, video, knickers, UCD, affiliate sales

• A note of caution

  Now, at the risk of sounding terminally uncool, I've got to kick this blog off with a bit of down-to-earth reality checking. There's a huge buzz at the moment across the new media and technology industries about the unbounded possibilities afforded to Read More... Posted 30 January 2008 13:23 by dan.wilkinson | 1 Comments Filed under: Web 2.0, Web 1.0, ecommerce, multi-channel, retail, luxury